Ad Style

When you want promotions to work with the page instead of fighting it, start in Ad Style. Create a campaign by selecting your goal (reads, signups, sales), choosing inventory from curated publishers, and importing brand assets. Pick a layout preset that mirrors the host site’s typography and spacing, then preview how your placement appears in-feed, in-article, and recommendation widgets. Set compliance and brand safety rules up front—blocked categories, language filters, and geo controls—so your ads only run where they should. Save the setup as a template to reuse across markets.

Build creatives like you would craft an article. Draft multiple headlines, blurbs, and thumbnails; tag each variant with tone (educational, promotional, editorial) and audience (prospect, retarget). Use the assistant to adapt copy to a publisher’s style guide and to trim headlines to character limits. Add dynamic elements—price, availability, location—pulled from your feed. Configure experiments: A/B test headlines, rotate images, and set auto-winners by CTR or downstream actions. Collaborate with writers and designers in one workspace with comments, approvals, and version history. Before launch, run the built‑in QA to catch cropped images, mismatched fonts, or missing tracking.

Target by context first, then refine by audience. Choose topics and keywords aligned to the article themes where your placement will appear, layer device and time-of-day, and apply site lists to include trusted partners or exclude underperformers. Set pacing and frequency, then pick a bid strategy (CPC, CPA, or target ROAS). After go‑live, adjust in real time: see which headlines earn scroll depth or time on page, not just clicks. Heatmaps and attention metrics show where readers slow down or bounce, so you can shift budget toward placements that hold interest. Enable auto‑optimization to move spend to winning combinations and pause segments with rising costs or weak post‑click performance.

Report on what matters to your team. Connect GA4, Adobe, or Segment to map post‑click behavior to business outcomes. Break down results by publisher, layout, headline, and topic to learn what content angles resonate. Export to your BI tool, or schedule PDF summaries for stakeholders. Content teams can repurpose blog posts into placements in minutes; eCommerce marketers can plug in product feeds for dynamic carousels; B2B teams can promote whitepapers with lead‑gen forms that adopt the site’s design. Developers can drop in a lightweight tag or SDK, respect CMP choices, and pass consent signals for privacy compliance. Agencies get multi‑account workspaces, role‑based permissions, bulk edits, and translation workflows for fast localization at scale.